Meet Vicky, 

I'm a Marketing Strategy Executive with over 16 years of experience transforming some of the world’s most powerful brands at global CPG leaders, PepsiCo and Unilever. With a Master's degree in Marketing and Communications and a commitment to lifelong learning, I bring top-tier corporate expertise, from Brand Strategy to Digital Marketing, MarTech & Data implementation, to the world of growing purpose-driven startups and SMEs.

The goal is simple: EMPOWER ambitious businesses to elevate their marketing strategies, build scalable growth engines, and ensure that your positive impact reaches its full market potential.

🏅 RECOGNITION & PROVEN IMPACT:

The work is defined by strategic excellence and proven results across LatAm, including:

• 🥇 PepsiCo BAM LATAM Next Gen Technology  and Grand Prix Award (2022): For the implementation of the pioneering 'Owned Consumer Data and Technology' project in Brazil.

• 🥇 GOLD Effie LatAm (2021): With the successful “El botín de Sabritas / Lays” sweepstake promotion

• 🥇 PepsiCo BAM  LATAM Award Winner (2021): For the high-impact "El Botín de Lays" sweepstake promotion.

• 🥉 BRONZE Effie Colombia (2022): With the De Todito “No te quedes a medias” campaign.

A born Latina, I'm a native Spanish speakers and fully bilingual in English, ensuring seamless strategic execution across the global and LatAm markets.